We all know that he is incredibly successful, but

what bothers me, and in fact causes me to say he sucks, is the Donald’s ability to use his marketing skills to circumvent traditional business principals. [Maybe I am just jealous. That's what the ney-sayers will say!] During this process, I am willing to bet one hundred too many of our genius ‘masses’ will attempt to imitate. After their imitation fails, I (taxpayer) will be left to pay for it…so I do have a stake in this you see.

Before I go further, I will say that I enjoy his show and watching him in action. DjT’s feud with Rosie O’Donnell is perhaps one of the funniest things going in what today is classified as news. How can you not chuckle at the absurdity of it all regardless if you choose a side?

Niceties aside, my argument comes in three parts and follows:

DjT ignores the traditional employment of bankruptcy filings. Instead, DjT thinks that bankruptcy in his case is shameless. I suggest that it is shameful. Manipulating the legal system to escape $544 million in debt during the collapse of Trump Hotels and Casinos should have been avoided at all costs as all bankruptcy filings. While DjT suffered little, many suffered greatly. Mismanagement caused the loss of jobs for hundreds. It caused loans to be defaulted on. It hurt our economy in a micro-economic sense. It hurt all of us. Have a sound business plan before entering into business ventures. Bankruptcy is not a good thing. DjT can be shameless..

Real business success is achieved through incremental improvements. DjT blinders allow one to believe business success is all about shock and awe (YOU’RE FIRED!). This is not the case in 99.999% of what we do. Trust is earned, outcomes are accumulated, results are proven. People should be given the chance to prove their metal. Hasty firing decisions are never advisable. Patience breeds insight. Insight allows for measured action in accordance with environmental factors. Build your business at a planned rate. Don’t grow faster then you can accommodate for. And certainly don’t force your company into unbridled growth at any cost. DjT doesn’t have time for this though. It makes for boring television afterall.

Small businesses and enterprises are the pulse of our economy. You cannot overlook this. Trump is famous for big things and all that entails. Real business should not be like this. Real business in most cases can’t be like this. Few are lucky as DjT in having the enormous capital with which he began. Focus on the small things. Practice good customer service. Build repeat business. Make people feel good about doing business with you. DjT thinks its all about the tangible and sense manipulation. I am here to cheer for the small business. To support the practice of fundamentals. To champion the cause of marketing sensory deprivation. Enough already. Your company is huge and flashy. We know it….we paid for it. If this isn’t an excuse to choose a small business, you are probably a smart business person. — you know, more logical reasoning should be used then that. One last fact – all business start somewhere…as a small business perhaps?

Final thought: what I am saying here is that NOBODY should ever look to DjT as a business model. If nothing else, his is morally flawed. I pine for the day that Trump finally confesses to being a smarmy actor rather then the smarmy business man he purports to be. In the meantime, i will continue to enjoy the sophisticated banter between the Don and his lady, O’Donnell.